Event Welcome & Introduction – approx. 45 minutes

Lesson / Speech 1: Setting the Framework – On Relevance – approx. 60 minutes

 

EXERCISE 1: ICE BREAKER EXERCISE ON RELEVANCE

Time: approximately 45 – 60 minutes

Each team will stand and gather around their flipchart.

Amongst themselves they will discuss and write down examples of companies or organizations who they feel have worked hard to constantly reinvent themselves or something about them so as to remain relevant to their markets and therefore resilient to changes in the world.  They will then explain why they believe this company has done a great job, and how those actions apply and transfer to them.

When finished, each team will share some examples with the class.

 

MORNING BREAK – 20 minutes

 

EXERCISE 2: INTRODUCTION OF NEW ROLE & THE BOOTCAMP CHALLENGE

Time: approximately 30 minutes

At their tables, each team listens to the general challenge presentation from the front, and then focuses in on a conversation at their table where their facilitator presents their particular challenge to them and answers their questions.

At this point, teams will be introduced to the Bootcamp Challenge. The Bootcamp Challenge begins with each individual having just been hired by a highly progressive company to join its X-Works Innovation Group, working in one of its most top-performing X-Teams on a top-secret project. The challenge each team is presented with is to identify an emerging need in their market, understand that need in depth, come up with a 100X breakthrough concept for that need, and then develop a business plan and pitch it to the company’s Angel Committee for funding. This is a business plan competition. Each team will be given a slightly different need to focus on.

 

Lesson / Speech 2: Understanding Innovation – approx. 35 minutes

 

EXERCISE 3: EXAMPLES OF FOUNDER PITCHES

Time: approximately 25 minutes

At their tables, teams will watch a series of videos from the front.

In preparation for the eventual Day 3 pitch competition, the group will be shown example videos of founder pitches, including some from now-famous startup founders. This will help everyone to understand how the Bootcamp Challenge will culminate and what they will be doing on Day 3.

 

AFTERNOON BREAK – 3 hours

 

EXERCISE 4: INITIAL DISSECTION OF THE TEAM CHALLENGE

Time: approximately 20 minutes

At their tables, each team will participate in a facilitator-led discussion. A scribe will stand at the flipchart to record their inputs.

Based on the specific need / challenge they were presented with in the morning, the team will dissect that challenge by answering the following questions in rapid order (the scribes will record their answers on the flipchart) and discussing this amongst themselves…

Who are your customers? What value do you deliver? What experiences do you impart? How are these relevant to your customers? In what ways is that basis for relevance changing? How fast? Ultimately, what is the real outcome your customers are in need of? Might it be possible for your company to deliver that outcome in a dramatically better way for these people? Might it be possible to leapfrog the whole reason for the current “solution” in the first place? Might it be possible to improve the service 100X?

 

Lesson 3: An Introduction to High Level Innovation Strategy – approx. 60 minutes

 

EXERCISE 5: RAPID-FIRE ROUND-THE-ROOM: RECOGNIZING INNOVATION STRATEGIES

Time: approximately 15 minutes

At their tables, each team will sit while one of the team members stands and presents a case study to the entire class.

In turn, each team will read a prepared case study of a particular company’s innovation strategy. After it has been read, the entire class will be asked to briefly discuss and vote on which type of strategy it was. Some cases studies will be basic, some complex, and others mixed.

 

EVENING BREAK – 15 minutes

 

Lesson 4: Finding Our Hunting Grounds – The Search for New Opportunity – approx. 45 minutes

 

EXERCISE 6: MARKET TRENDS AND CUSTOMER OBSTACLES

Time: approximately 30 minutes

Each team will stand and gather together around their flipchart.

The Flip Chart page will be divided down the middle into a LH side and a RH side. The LH side represents trends. The RH side represents barriers.

Using large yellow post-it notes, each team member will write down current trends they believe are impacting their customers and this particular challenge – technology, social, economic, etc. They will then post these on the LH side of the flipchart. Using large blue post-it notes, each team member will then list out barriers or constraints they believe customers have to getting done what they need to get done in this case. When finished, one person for each side of the flipchart will aggregate like concepts together. This will provide fodder for possible hunting grounds.

 

Lesson 5: On Becoming Discovery-Driven – approx. 35 minutes

 

EXERCISE 7: HYPOTHESES, IMAGINATION, & PROBLEM REFRAMING

Time: approximately 45 minutes

With the help of a facilitator, each team focuses in on a discussion at their table about reframing their challenge. The Facilitator records comments on their flipchart.

Each team will discuss among themselves what they believe the real problem is that they need to – and intend to – solve. Being led by the facilitator, they will apply the Design Thinking Problem Clarification Process and apply certain Design Methods such “5 Whys” and “what would it look like if” questions. These will engage their imaginations about the problem, and will stress empathy for the customer’s needs and ultimate motivations. Finally they will discuss why this is a problem “worth solving” – one with enough scale to matter.

 

Day 1 Wrap Up – approx. 10 minutes

 

DINNER – approx. 60 minutes

Dinner Talk Overview

The talk will function as a curated, succinct and lively tour of the most exciting innovations and new business ideas discovered by Springwise over the past 12 months. A combination of high-tech advancements and low-tech solutions, the featured ideas will offer a clear indication of future trends— while simultaneously sparking ideas for innovation in the here and now. The talk will also draw on the Springwise route to innovation and philosophy that underpins our selection process, celebrating the modern ‘new’ Entrepreneur who embodies new ways of working, extraordinary creativity and a quest for genuine paradigm shifts in business, social enterprise and sustainability. Above all, the session will provide insight on how to develop and foster a culture of innovation in your organisation and guidance on finding inspiration to develop new innovative services and products.

 

EXERCISE 8: DAY 1 HOMEWORK

Time: approximately 90 minutes

Teams can gather wherever they wish and so agree.
If they wish to return to the classroom, facilitators will be there to assist them if they want it. They do not have to do this.

Each team will get back together to ensure they have agreement on what the real problem is that they are trying to solve. Together the team will write out a concise Problem Statement, remembering that addressing the right problem will be the key to finding their 100X solution!

 

Day 2 Morning Welcome – approx. 30 minutes

 

Lesson 6: Design Thinking – The Solution Finding Process – approx. 20 minutes

 

EXERCISE 9: INNOVATION GAMES

Time: approximately 30 minutes

Each team will gather at their respective tables where a facilitator will lead them through a warm-up innovation game.

Each team will be led through a warm-up innovation game to stimulate their minds and engage their sense of creativity.

 

EXERCISE 10: BRAINSTORMING, CREATIVITY, AND SOLUTION-FINDING

Time: approximately 45 minutes

Each team will gather at their respective tables where a facilitator will lead them through a brainstorming exercise.

Each team will gather together and a facilitator will lead them through a brainstorming exercise for conceiving potential solutions to the Problem Statement they crafted the night before. Being led by the facilitator, they will apply the Design Thinking Solution Finding Process and apply certain Design Methods such as Brand Casting and “how might we” questions. These will bring clarity around possible ways to address their new problem statement.

 

MORNING BREAK – 20 minutes

 

Lesson 7: Introduction to Business Model Innovation – approx. 65 minutes

 

EXERCISE 11: INNOVATING THE BUSINESS MODEL

Time: approximately 45 minutes

Teams will gather at the wall around their Business Model Canvas poster.

Using a Business Model Canvas, teams will discuss amongst their groups those areas of the business model where they think they can manipulate the business model to deliver their breakthrough innovation in a completely new way. A facilitator will help them to ask questions like… “Might there be a new or better way to deliver the service?”, “How can we leverage assets differently?”, “How can we monetize the service differently (e.g. subscription, sponsorship, etc.)?”, “How might we leverage new technologies to good effect?”, and more. In the end, they will need to understand, agree, and capture why the business model they are considering might be their best option, as this will be a part of their final business plan.

 

AFTERNOON BREAK – 3 hours

Lesson 8: Understanding the Customer Experience (CX) – approx. 45 minutes

 

EXERCISE 12: DIALING IN ON THE CUSTOMER EXPERIENCE

Time: approximately 20 minutes

With the help of a facilitator, each team focuses in on a discussion at their table about re-examining their challenge. The Facilitator records comments on their flipchart.

This is an opportunity for teams to re-examine their challenge through the more granular lens of customer experience. Teams will discuss what they believe may be wrong with today’s customer experience for the challenge they have. What is good about it? What is bad about it? Why is this?

After the upcoming instruction on Journey Mapping, they will be given a chance to design the new, better experience for their breakthrough solution.

 

EVENING BREAK – 20 minutes

 

Lesson 9: Designing New Customer Experiences That Deliver Innovation – approx. 45 minutes

 

EXERCISE 13: DESIGNING THE NEW CUSTOMER EXPERIENCE VIA JOURNEY MAPPING

Time: approximately 70 minutes

Teams will gather at the wall around their Customer Experience Journey Map poster.

Using the Customer Experience Journey Map (CXJM), teams will map out their new TO BE customer experience. On the map’s Touchline, they will annotate each Touchpoint and then document the new customer experience at each step, including the front stage and back stage actors. With the map in front of them, each team will be asked to think about certain critical considerations. For each touchpoint, they will flag which ones are likely to be the most important to customers (marking with a yellow dot), and which have the most potential to leave customers most dissatisfied (marking with a red dot). Next, they will flag those elements of the touchpoints with both yellow and red dots, and will discuss how they might be made even better… i.e. better delivery, better IT tools or SW, more human or more automated, moved onto a mobile platform, etc. In each case, they will need to understand, agree, and capture why this makes it better, as this will be a part of their final business plan.

 

Lesson 10: Strategic Innovation Vehicles – Driving the Innovation Strategy – approx. 40 minutes

 

EXERCISE 14: STRATEGIC INNOVATION VEHICLES & OPEN INNOVATION

Time: approximately 20 minutes

Each team will gather at their respective tables with a facilitator. The will need at least one laptop or tablet with Wi-Fi in order to peruse a web site.

Each team will engage in a discussion around Open Innovation. The key questions they will address include… “Are there key outside partners we need in order to execute our plan?”, “Who might those be?”, “Should we look to an Open Innovation portal for insights and ideas?” Teams will then be instructed to peruse a particular Open Innovation portal to understand the nature of the challenges being posted there. Finally, they will discuss the merits and value of posting their challenge to such a portal in search of fresh new ideas, insights, and potential solutions.

 

Day 2 Wrap Up – approx. 10 minutes

 

DINNER – approx. 60 minutes

 

EXERCISE 15: DAY 2 HOMEWORK

Time: approximately 90 minutes

Teams can gather wherever they wish and so agree.
If they wish to return to the classroom, facilitators will be there to assist them if they want it. They do not have to do this.

Each team will get back together to ensure they have full 100% agreement on what their chosen solution is and how they intend to deliver it (business model and customer experience). They will make sketches or prototypes as needed to help illustrate their solution, remembering that it has to be a 100X solution to the challenge they’ve defined!

 

Day 3 Morning Welcome – approx. 30 minutes

 

Lesson 11: Building the Business Plan – approx. 45 minutes

 

EXERCISE 16: DEVELOPING A WINNING BUSINESS PLAN

Time: approximately 65 minutes

Each team will stand and gather together around their flipchart. Toward the end, they may reconvene around their table.

At this point, each team should have everything it needs to pull together its new business plan around their 100X solution to the real problem they’ve identified and the business model and customer experience they intend to use to deliver it. Thus, each team will come together and write out their business plan (in the form of major and minor bullet points on the flip chart). In addition, they will craft a forecasted adoption model and high-level financial estimates for the plan. Finally, they will define their detailed go-to-market strategy and any future evolutions of the offering.

 

MORNING BREAK – 20 minutes

 

EXERCISE 17: PITCH PRACTICE

Time: approximately 30 minutes

Each team will find a semi-private space (e.g. a corner of the room) and gather together.

Teams will gather and walk through a few practice sessions of their pitch for their business plan. They will need to use multiple members of the team, and will need to ensure they carefully explain their business model, the customer experience, and the details of the business plan for it. They should finish by articulating why their company should invest in it!

 

Regroup / Pitch Prep – approx. 15 minutes

 

EXERCISE 18: PITCH SESSION 1

Time: approximately 65 minutes

Teams present to the entire class from the front of the room.

A first cohort will pitch their business plan. The sequence will be assigned, but not pre-announced.

One by one, each team will stand and deliver a 5 – 10 minute pitch for their challenge and solution. They will need to clearly explain their:   1) business model; 2) customer experience design; and  3) business plan details. They will need to finish by explaining why this is a “best” investment for their new employer to make.

 

LUNCH BREAK – 90 minutes

 

Welcome Back – approx. 10 minutes

 

EXERCISE 19: PITCH SESSION 2

Time: approximately 40 minutes

Teams present to the entire class from the front of the room.

A second cohort will pitch their business plan. The sequence will be assigned, but not pre-announced.

One by one, each team will stand and deliver a 5 – 10 minute pitch for their challenge and solution. They will need to clearly explain their:   1) business model; 2) customer experience design; and  3) business plan details. They will need to finish by explaining why this is a “best” investment for their new employer to make.

 

JUDGES DELIBERATE & MAKE DECISIONS – approx. 15 minutes

JUDGES REPORT OUT FOR THE AWARD CEREMENONY – approx. 15 minutes

 

WRAP UP & CONCLUDING REMARKS – 10 minutes

 

EXTENDED NETWORKING TIME – 2 hours

 

EXERCISE 20: POST-EVENT HOMEWORK

To be announced.